About Ali
HEY, I'M ALI
I help ambitious women 40+ who are ready and committed to liberate themselves from the chains that make them feel like they’re never enough.
After nearly three decades in HR, marketing, consumer insight, and talent, I hit a point where everything felt off.
I was drained, disconnected and unsure of what came next
...and I had zero belief in myself.
A toxic work experience forced me to pause and ask myself some tough questions - and that’s when I discovered coaching.
And it totally changed my life!
MUCH MORE THAN JUST COACHING
Liberation Blueprint was born from my own frustration with the way so many women over 40 quietly shrink, contort, and disappear under everyone else’s expectations.
I could see brilliant women holding themselves back, running on outdated rules, and losing sight of the careers and lives they actually wanted - all while being told they should just be grateful.
I set out to change that.
Using practical tools, clear frameworks, and straight-talking guidance, I work exclusively with women who are ready to take action and step fully into their power, and build lives and careers that actually fit who they are now.
My approach is unapologetically bold, deeply human, and rooted in the belief that when women reconnect with their own identity, values and strengths, they don’t just survive, they transform everything around them.
A NEW KIND OF CAREER AND LIFE STRATEGY FOR WOMEN OVER 40
The traditional advice, programs, and coaching out there often miss the mark.
Dig a little deeper and you’ll find women who are brilliant and capable, exhausted from bending to other people’s rules and expectations.
Instead, Liberation Blueprint operates as a tailored, human-first approach.
You get big-picture strategy and clarity, with the flexibility, honesty, and energy of a coach who gets you - because I've been where you are.
You’ll access a proven framework, practical tools, and direct guidance designed for your exact situation - no fluff, no one-size-fits-all.