About Ali
Hey, I'm Ali
I help professional women in midlife who are READY and committed to reconnect with their inner fire! 🔥
If you're lying awake wondering:
* Who the hell am I anymore? *
* Is this all there is? *
* What's next for me - and what do I want? *
If you’re done playing small, sick of feeling stuck, and craving a life that feels true, joyful, and unapologetically yours, then it’s time to start backing yourself and take action.
This is your moment to say "Hell to the YES" to YOURSELF and start creating the change you want.
After nearly three decades in HR, marketing, consumer insight and talent, I hit a point where everything felt off. On paper, I was successful, but in reality, I felt drained, totally disconnected from who I had become, and unsure of what was next.
A toxic work experience forced me to stop and ask myself some big questions:
* Who am I now? *
* What do I actually want? *
* And how do I find the confidence to go after it? *
That’s when I discovered coaching - first as a client, then as a trained coach, and it changed everything. In fact, I'd go so far as to say coaching totally changed my life!
I realised I’d spent years helping other people thrive, but had stopped doing the same for myself.
Now, I help others do what I did - rediscover their spark, make confident choices, and create a life and career that feels joyful, intentional and aligned.
I coach kind, capable and vibrant women - often HR professionals, leaders, and ‘people people’ - who are brilliant at looking after everyone else but have lost touch with their own needs and identity.
I bring warmth, humour and real-life experience to every session. My approach is kind but direct - always rooted in curiosity, compassion and a deep belief that you're allowed to want more.
My style is informal, honest, and deeply human.
If you’re feeling stuck or at a turning point — I’d love to help you find your way forward.
Let’s have a chat and see if we’re a good fit.